Behind the Build:
A Delmar Success Story of Rebranding and Reorganization
The Opportunity
Wagler wanted to be seen, remembered, and easily reachable. Delmar stepped in to help tell their story through a complete rebrand, a modern website, and ongoing newsletters that spotlight what makes Wagler special and valuable.
However, Delmar’s support didn’t stop there.
They also enabled Wagler to reinvigorate their bid proposal process.
Delmar’s process:
-Prioritize bids to focus on the most promising opportunities
-Automate follow-ups to ensure no lead goes cold
-Apply qualification criteria to target the ideal contacts
Wagler now has clear visibility and insight into where to spend their time and which opportunities hold the most potential.
The Challenge
Millions in Limbo
Wagler’s bid proposal process was hardworking but in urgent need of greater efficiency to keep pace with growth.
At any given time, more than 140 bids were out, representing thousands of dollars invested in submission. Yet many of those bids sat waiting with no clear next step.
Without automation and tracking, Wagler lacked a central place to view where each opportunity stood or a sustainable way to engage valuable contacts continuously.
The team relied on spreadsheets and contacts buried in inboxes that couldn’t capture the details—Zoom meetings, follow-ups, or contact history—needed to keep bids moving.
The Answer
Delmar turned challenges into momentum—powered by strategy, systems, and standout branding.
Step 2:
Track to Win More Often
With HubSpot as an efficient, centralized foundation, Wagler’s team members now submit a bid, which automatically enters a follow-up process.
A notification is sent at two, four, and six weeks, reminding to reach out.
Projects delayed for six months or a year still pop up, so they’re not forgotten.
The Results
If any business owners are considering hiring Delmar, I would say they’re very good at communicating and making sure they take care of customers. They have a team of experts, not just one person, so you’re not depending on a single individual. They’re always there for us, and when we call, we get what we need. It has just been a great pleasure working with Delmar.
