Behind the Impact:
A Delmar Success Story of System, Strategy, & Seamless Growth
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Meet Impact EMS Training
The Challenge: Too Many Tools, Too Little Time
Disjointed systems hindered Impact EMS. With 10 implementations of Amember CRM, the team spent too much time hunting down information, constantly jumping between platforms, and struggling to see the full picture.
Meanwhile, fragmented customer service—split across live chat, helpdesk tools, and ticketing systems—made fast, consistent service difficult.
The challenges didn’t stop there. The checkout experience wasn’t converting well, and onboarding took days—costing them both sales and students eager to start.
When they acquired another company, complexity increased—two separate HubSpot setups now needed to play nicely together.
The team knew something had to change. They didn’t just need another tool—they needed a smarter, more connected way to manage their sales, service, and marketing. They reached out to Delmar®.
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The Answer: Where the Right Tools Met the Right Strategy
At Delmar®, we rolled up our sleeves and got to work—assessing their systems, workflows, and customer journey. We created a more efficient, tailored strategy that brought everything under one digital roof.
Sales
We consolidated all 10 Amember systems into a single HubSpot implementation, finally giving the team one clear source of truth for customer data.
Created “Build a Quote” Form and Landing Page
Impact EMS Quote Follow Up sequence Emails
Abandoned Cart Emails and Follow-up Sequence
Website Chatbot
FDIC Video Ad Content Creation
Service
We centralized customer support—including ticketing and chat—inside HubSpot, which made tracking, resolving, and responding far more efficient.
The new system helped their team work smarter, not harder—without losing the personal touch their customers appreciate.
Form Migration
Modified Renewal Quote Sent Communications
Academy Conversion Reporting
Knowledgebase Development (Impact EMS)
Conversation Inbox setup
Marketing
We collaborated to create high-quality marketing assets and videos that align with their refreshed brand and spoke directly to their audience.
With the addition of another business, we merged two complex HubSpot accounts into a streamlined, fully integrated setup.
Onboarding
One of our proudest wins: We reduced a multi-day onboarding process to under 30 minutes—from signup to start.
Stats
Results: The Impact You Can See
Today, the tangled systems and scattered data that once slowed Impact EMS are a thing of the past. Our work with Impact EMS is ongoing. From refining automations to producing standout creative, we support the next phase of their evolution—and help them keep raising the bar in EMS education.
