We see churches spend a tremendous percentage of their budget, resources, and time on an evangelistic series. However, after the event is over, most of the individuals who showed interest will never receive a personalized outreach again…ever.

If more modern approaches are used to uncover interest, ministry teams can spend a greater portion of their time working with people who are actually interested. And, they will spend less time on less impactful areas of ministry.

It has never been easier to reach more people in more ways. And yet, most Church’s website, social content, email communications, and so on have not been updated in months or even years. It is important to implement a weekly engagement strategy that is continually improving

Historically, the way churches have approached Evangelism is to package up the entire conversion process – from start to end – in a single, momentous, one-time initiative. That is a huge, taxing undertaking for churches. And, it is difficult to execute more than once per year.

With the proper strategy and technology, it is possible to flip this paradigm.