You Invested In Customer Testimonials. Why Limit Them To One Webpage?
If your success stories are only living on your website, you’re leaving a lot of leverage on the table. The biggest missed opportunity? Your sales process itself.
If your success stories are only living on your website, you’re leaving a lot of leverage on the table. The biggest missed opportunity? Your sales process itself.
According to HubSpot’s 2024 State of Sales report, sales teams that leverage sales enablement content are significantly more likely to outperform their targets and see higher win rates.
Embedding proof, like video case studies, where prospective clients are paying attention, ensures sales assets show up at the precise moment they influence buying decisions.
After a proposal is sent, include a customer success story to reinforce outcomes and reduce hesitation. When a deal stalls, replace a generic “just checking in” with proof that directly addresses common objections and lowers perceived risk. And when buyers are reviewing on their own time, help every stakeholder see real-world success with video evidence (no extra meetings required).
There are only so many discovery calls your reps can run. Only so many demos they can deliver. Only so many follow-ups they can send.
Even with automation, your team’s attention is finite. Adding more reps can help, but it’s expensive, slow, and may introduce inconsistency.
That’s why the real leverage doesn’t come from asking your reps to do more. It comes from changing what works alongside them.
Instead of asking, “How do we get our reps to do more?” high-performing teams ask, “What can work on their behalf when they’re not in the room?”
This shift in mindset is where customer success videos start pulling their weight, IF they’re also designed to convert.
Placing customer success stories in the right spots matters, but placement alone won’t make them convert. If you want customer success videos to deliver results, they need a persuasive structure.
Remember to record a longer conversation, usually 10 to 15 minutes, and then edit it into an engaging 2 to 3-minute story. Let the customer know you’ll have the opportunity to edit the video and that anything they’re not comfortable with can be removed. This reassurance goes a long way in helping people relax and speak naturally, which leads to a far better story.
Customer success videos are powerful because they’re easy to create, simple to reuse, and effective across key moments in your sales process (without adding more work or cost for your team). The tools below support that flexibility, whether you’re recording remotely, asynchronously, or in person.
Recording Tools (Live & Remote)
Asynchronous Recording
In-Person Recording
Video Editing Tools (Professional)
Best for teams comfortable with professional editing workflows.
Video Editing Tools (Simple & Fast)
Great for quick edits, captions, trimming, and creating clean final videos with a minimal learning curve.
You’re selling to buyers who are increasingly skeptical of marketing claims, and feature lists alone no longer move decisions.
Research published by Harvard Business Review shows that buyers are far more likely to trust peers and real-world examples than vendor messaging.
That’s where a short customer success video gives you an edge. It does several things a feature deck can’t:
Growth stacking builds and maintains growth momentum with one small improvement, embedded into your system, compounding across every deal.
Put growth in motion with:
Then repeat quarterly or twice a year.
If you want help structuring that first story, mapping where it should live in your CRM, your sequences, or your sales process, contact our team at Delmar Uncommon Growth. We’ll walk you through a repeatable framework, so your customer proof closes more deals without adding more complexity.