Growth Stacking
We teach small changes that can have a dramatic impact over time.
All Episodes
The Research Trap: How HubSpot Prospecting Agent Gives Your Reps Their Time Back
Your sales reps are busy. The problem is, most of that time isn't actually spent selling. HubSpot's own research shows reps spend only 28% of their week in actual sales conversations. The rest disappears into research, admin, and prep work that never moves a deal forward. In this episode, we break down exactly how HubSpot Prospecting Agent works, why signal-based prospecting has become the new standard for high-performing outbound teams, and how to set it up in a way your sales team will actually trust and use. You'll learn what a "play" is and how to build one that performs, why starting narrow is the move most teams get wrong, how to use the 28-day free window to run a real-world test, and why none of this works without a tight Ideal Customer Profile backing it up. If you've been watching your team grind through manual research before every dial, this one is for you.
Your 24/7 Video Sales Rep
What if your best salesperson never had to clock out? In this episode, we're diving into one of the most underused assets in any service business's sales process: the customer success video. Buyers today are more skeptical than ever of vendor marketing — they want proof, not promises. That's why a well-crafted, 2–3 minute customer story can do more heavy lifting than any feature deck or follow-up email. We walk through the exact 4-part framework for capturing a story that converts, how to get your customers comfortable on camera, and the specific moments in your sales process where these videos do the most work. We also cover the tools you actually need (spoiler: your phone is probably enough to start), and why one good video per quarter can build a library that handles objections, builds trust, and keeps selling — even while you sleep. If you've been thinking about adding video to your sales process but aren't sure where to start, this episode gives you a clear, low-friction path forward. 🔗 Full blog post and resources: https://www.ucgrowth.co/growth-stacking/how-to-turn-customer-success-videos-into-24/7-sales-reps
Ideal Customer Profile
What if one shift could save 60% of your marketing budget? In this episode, we're diving into the ICP — your Ideal Customer Profile — and why getting this right is the single most powerful move you can make for your business. The hard truth? Most marketing challenges aren't coming from your ads or your content. They're coming from targeting people who will never value what you have to offer. In this episode, I break down the exact ICP blueprint trusted by top-performing companies to create clarity, shorten sales cycles, and drive real, sustainable growth. We cover: — How to audit your current customer base and identify your highest-value segments — The 4-tier customer framework that separates your best clients from your most costly ones — How to build a one-page ICP narrative that your whole team can actually rally around — The buying psychology behind your best customers — what they fear, what motivates them, and what makes them say yes — Practical ways to activate your ICP across sales, marketing, and your reward structures — And the "ICP kill switch" — the language that lets your team walk away from bad-fit deals with confidence Whether you're running a B2B company, leading a sales team, or trying to make your marketing actually work — this episode is your starting point. If you found this episode valuable, please subscribe, leave a review, and share it with a colleague who's still marketing to everyone and closing no one.