Decoding HubSpot
Stay ahead of the curve with Decoding HubSpot, the podcast that breaks down the newest tools, features, and platform enhancements from HubSpot and shows you exactly how to use them to grow your business.
All Episodes
Is Your Business Invisible to AI? What AEO Is and Why It Matters Now
Here's a quick test: open ChatGPT and ask, "Who is the best [what you do] in [your city]?" If your company's name isn't in the answer, you may be losing deals you didn't even know were on the table. In this episode, we break down Answer Engine Optimization — AEO — and why it's shaping up to be the most important marketing shift since inbound took off in 2008. Traditional Google search is declining, over 800 million people use ChatGPT every week, and today's buyers are getting two or three recommended names from AI and stopping there. If your competitor is one of those names and you're not, the deal is gone before your phone ever rings. We cover how AI actually decides who to recommend (hint: it's not the biggest ad budget), what separates AEO from SEO, and why visitors from AI citations convert at 4.4 times the rate of standard organic search traffic. We also walk through HubSpot's brand-new AEO tool — currently in beta — which shows you exactly how your brand is appearing across ChatGPT, Gemini, and Perplexity in real time, and turns that data into a prioritized content action plan. The best part? You don't need to overhaul your entire marketing strategy to get started. One audit. One buyer question. One well-structured page. That's your starting line. 🔗 Run the free HubSpot AEO Grader: hubspot.com/aeo-grader
Dynamic Forms
In this episode of Decoding HubSpot, we explore the transformative power of Dynamic Forms, HubSpot's often overlooked functionality. I discuss the limitations of legacy forms, emphasizing how they lead to longer, less engaging experiences for users. Dynamic Forms are designed to adapt based on user responses, creating a more personalized and efficient form-filling experience. Say goodbye to static fields and hello to forms that only ask relevant questions, ultimately increasing completion rates and improving data quality. I will share practical examples and tips to help you leverage this powerful tool, ensuring your forms are not just functional but also aligned with your brand's identity. Join me to unlock the full potential of HubSpot's Dynamic Forms and elevate your lead capture strategies.